This projects was nominated in the 'Research and Development' category in the ?Syllabus Awards, which is a competition runned by Size?

I created a some strategist for both Vans and Size? to introduce both brands into the Japanese market. The strategy consisted of opening a pop up in Tokio, which would include a customisation room in the ground floor to support creative minds; and a skate area to let customers try their new purchases. To carry out this strategies, I analysed the market, trends, Japan culture, and possible markets, which were reported in a marketing plan. Also, I drafted the pop up to get an idea of how it would look.